INNOVATIVE FIBER MEETS CONTEMPORARY DESIGN
With the new capsule collection "Better Beyond", BETTER RICH is creating a new, innovative eco-friendly product line. Natural organic cotton and algae or soy fibers are processed into new types of plant yarns that flatter the skin and are good for nature at the same time.
The alga offers comfortable wearing comfort and lightness as well as active ingredients that stimulate the cell regeneration process, thus fulfilling today's zeitgeist of an active and health-conscious lifestyle. Soy enables softness and suppleness and gives the goods the so-called "silk effect" with a high-quality and modern look. The unique yarn is as soft as cashmere, but much easier to care for. With soy fiber, the protein of the soybean is refined and made usable through special processes. The soy proteins are processed into an extremely light, shiny and silk-like fiber. The dried algae are roughly chopped, ground and evenly incorporated into a cellulose fiber, which can then be used to manufacture textiles for a wide variety of products. The Better Beyond Capsule Collection for men includes sporty hoodies and cool sweatshirts with the typical better beyond lettering on the chest. Casual shorts complete the style.
The color palette ranges from DAWN for light gray and NAVY for a classic dark blue to bright colors such as LIMELIGHT for a lemony yellow and PAPAYA for a strong orange. The different colors can be combined with each other and styled to create a single-color complete outfit.